Multinational Company (MNCs)
MNCs
Coca-Cola facts
- 90 million serving of Coke are consumed each day
- Company sells in 200 countries
- Cokes makes so many different beverages that if you drank on per day, it would take you over 9 years to try them all
- 3,500 different beverages
- Coca-colas $35.1 billion in revenue makes it the 84th largest economy in the world
What is a MNC?
- A multinational company is one that operated in more than one country across the world:
- Nike
- Apple
- Dell
- etc....
Characteristics of a MNC
- Huge profits
- HQ in MEDCs
- Large employers
Why operate around the world?
- Bigger market to sell to - more consumers = more profit
- Cheaper labour costs to produce the product in LEDCs so profits are bigger
- Manufacturing your product in the country it is sold reduces transport costs.
- Business conditions - some government offer grants and tax breaks for a firm like Coke to set up in their country.
- Brand status - selling and the advertising that goes with it increases the value of your brand and customer loyalty.
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